Welcome to The Dentist's Network website where you will find years of solid dental solutions for today's practice from some of the Industry's Top Dental Advisers. Research the Library on current topics relating to Associates, Treatment Presentations, Overhead, Patient Records, Practice Purchase, Lasers, Informed Consent, Partnerships, Embezzlement, Debt, Team Development and MORE! Go Here

Explore our Podcast library on current topics. Go Here

HOT OFF THE PRESS

Marketing When the Budget Doesn’t Seem to Exist

by Mike Shoun, CEO

Starting a practice has its high and low moments. The journey you embark on from the moment you choose dentistryto the day you open the doors of your first practice can be ever so rewarding. The process entails many important decisions, from location to equipment to staff. But in many cases, we find one of the most important elements is missing – and that is marketing.

When starting a practice, the last thing any dentist wants to hear is: “You need to spend money to make money” – but it is true. Marketing is the heartbeat of any business, and this is especially true for dentists. When you first start out, your marketing budget investment should be 25% of your income. Then when you are comfortable, spend 10% to maintain that comfort level.

If that sounds like a lot to spend on marketing, remember this phrase: “It is not what you spend, but what you make on what you spend.” Why wouldn’t you spend a dollar if you knew you were going to make three...

DENTAL MANAGEMENT DENTAL LEADERSHIP
DENTAL TRANSITIONS ASSOCIATES / PARTNERSHIPS DENTAL EMPLOYEES
DENTAL ACCOUNTING
DENTAL LEGALITIES
DENTAL FINANCES
DENTAL MARKETING
DENTAL OFFICE DESIGN